Business Development · Strategic Partnerships · Go-to-Market

I build the partnerships and sales engines that get fintech products to market.

10+ years in B2B sales and 5+ in fintech, payments and Web3. I've closed and launched 50+ partnerships and integrations, including Coinbase, Binance Turkey and Mastercard, and built two commercial functions from zero. If you need someone to open doors and turn deals into live revenue, let's talk.

Partnerships and integrations: 50+; Partnerships and integrations
Years in B2B sales: 10+; Years in B2B sales

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LinkedIn One-page profile

Cluj-Napoca, Romania · Open to senior commercial roles, remote in Europe and internationally

Worked With

Selected results

Four case studies from 50+ partnerships and integrations. Each one shows the challenge, my part and the outcome.

OwnedLedContributed= my level of responsibility

MultiversX2021 to 2023

Exchange integrations, acquisitions and merchant sales

Coinbase & Binance Turkey
10+ merchants
€5M+ volume
25+ sponsors

Outcome. Live exchange integrations with Coinbase and Binance Turkey. 10+ merchants onboarded to Utrust in a short period, bringing over €5M in transaction volume. 25+ sponsors secured for events of 2,000 to 5,000 attendees.

Show challenge and my role +

Challenge. A young Layer 1 blockchain needed exchange access, payments partners and real merchant usage to grow its ecosystem.

OwnedExchange integration and listing deals, including Coinbase and Binance Turkey, from first contact through due diligence, integration, launch and post-launch work.
OwnedMerchant sales for Utrust crypto payments after the acquisition.
LedSponsor, partner and speaker programs for xDay in Paris, Bucharest and Munich.
ContributedDue diligence and board integration for the Utrust (VASP) and Twispay (e-money) acquisitions, and KYC, KYB and AML go-live readiness with legal and compliance.

xPortal2023 to 2025

Mastercard card launch, on-ramps and cross-chain growth

Mastercard debit card
20+ campaigns
3 to 4x volume
6-person team

Outcome. Card launched with Apple Pay and Google Pay. Campaigns ran at about 5x engagement benchmarks, and transaction volume and sign-ups grew 3 to 4x during campaigns.

Show challenge and my role +

Challenge. The wallet needed partners for payments, on-ramps and new chains, and a way to turn launches into user growth. There was no BD function.

OwnedBuilt the partnerships function from zero as the first business development hire.
LedPartner and go-to-market execution for the Mastercard debit card, with Mastercard, IDnow, TRM Labs, SIBS, Apple Pay and Google Pay.
LedProposed a native on-ramp and cross-chain swaps, then sourced the partners to launch them, including LI.FI and Tradesilvania. Launched integrations with Sui, Solana, Polygon and others.
LedHired and led a 6-person product marketing and brand team. Ran 20+ campaigns and partner activations.

LoadBetter2025 to present

Commercial function built from zero

First GTM hire
4-person sales team
Outbound from zero

Outcome. A working sales function with a trained team, a defined process and a running outbound pipeline.

Show challenge and my role +

Challenge. A US B2B freight marketplace had a product but no sales function, process or team.

OwnedICP, sales playbook, outbound sequences, demo script, pricing and objection handling.
OwnedSales stack setup (HubSpot, Apollo, RingCentral) and pipeline management.
LedHired, trained and lead a 4-person sales team running outreach, demos and broker onboarding.
ContributedProduct priorities, by turning sales call feedback into work for developers and QA in Linear.

Evalueserve2016 to 2021

B2B sales and accounts for institutional finance

UK & Nordics
Promoted in 2019

Outcome. Promoted from Senior Sales Support to Client Relationship Manager in 2019.

Show challenge and my role +

Challenge. Win and grow accounts with investment managers, hedge funds, banks and independent research firms.

OwnedAccount management and growth for financial services clients in the UK and the Nordics.
OwnedCold outreach to win new clients, and end-to-end sales campaigns with a VP.
LedInternal projects to clean up sales data and processes.

What I do

I sit at the intersection of commercial strategy, partnerships and execution. Here's what that looks like in practice.

Partnerships & BD

Deal origination, negotiation and partner management across exchanges, payments, card programs, on-ramps, custody and compliance. Sponsorship sales and ecosystem development.

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Account Management

Account growth, founder and C-level relationships, stakeholder management and post-launch partner management.

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Go-to-Market

Launch planning, sales playbooks, outbound, pipeline management and co-marketing campaigns. Built two commercial functions from zero.

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Crypto & Fintech

Exchanges, on-ramps, card programs, wallets, custody and cross-chain. KYC/KYB/AML, licensed VASP and e-money entities, and due diligence.

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Where I've been

From sales support and account management to building partnerships and go-to-market functions from zero.

Dec 2025 – Present

Go-to-Market Lead & Product Delivery Coordinator

LoadBetter Inc.

B2B logistics technology · Freelance · Remote

Building the go-to-market and commercial function for a B2B logistics technology company, from sales strategy and outbound execution to product delivery and customer activation.

→Built the sales function from zero, including ICP definition, pricing, CRM, prospecting, outbound sequences and sales processes.
→Hired, onboarded and led a 4-person sales team, while personally managing outreach, discovery calls and product demos.
→Owned pipeline development and commercial execution, aligning sales, product and engineering around customer requirements.

2025 – Present

Independent Business Development & GTM Consultant

Technology, fintech & logistics clients

Freelance · Remote

Advising early- and growth-stage technology companies on market analysis, commercial positioning, partnership strategy, GTM and launch planning. Clients include Pulsar Money, Surflux and Varstar Alliance.

→Advise founders and senior teams on prioritization, customer acquisition, partner development and market visibility.
→Build GTM plans, partnership structures, commercial models, outbound motions and launch narratives.
→Advise a new neobank launch on partnerships, B2B distribution, commercial model and ecosystem strategy.

Oct 2023 – Jul 2025

Senior Business Development & Growth Lead

xPortal

Web3 wallet and super-app · Cluj, Romania · Hybrid

First business development hire, building the partnership and BD function from scratch and connecting commercial strategy with product launches, partner activation and user adoption.

→Led GTM and partner execution for the Mastercard debit card launch, plus Apple Pay, Google Pay, native on-ramp, cross-chain swaps and multi-chain integrations.
→Worked across Sui, Solana, Base, Polygon and Berachain integrations, connecting ecosystem partners with product, marketing and launch execution.
→Acted as interface between Product, Engineering, Legal, Compliance, Design, Marketing and external partners.

Feb 2021 – Oct 2023

Business Development Manager

MultiversX (formerly Elrond)

Layer 1 blockchain · Cluj-Napoca · Hybrid

Built ecosystem partnerships and commercial relationships for a Layer 1 blockchain across exchanges, custody, payments, on-ramps, compliance, wallets and enterprise services.

→Secured and managed Coinbase, Binance Turkey and other exchange integrations from prospecting and discovery through stakeholder alignment, due diligence, integration support, launch and post-launch activation.
→Built relationships with MoonPay, Ramp, Transak, Fireblocks, Zero Hash, TRM Labs, AnChain, Tradesilvania and other technology, payments and infrastructure partners.
→Following the Utrust and Twispay acquisitions, supported payment services sales and merchant onboarding, bringing 10+ merchants onto Utrust and contributing over €5M in transaction volume.

Jan 2019 – Feb 2021

Client Relationship Manager

Evalueserve

Research, data and analytics · Cluj, Romania

B2B client relationship management for a global research, data and analytics provider serving investment managers, hedge funds, banks and independent research firms.

→Managed and grew client accounts across financial services.
→Led cold outreach initiatives connecting institutional clients with data-driven solutions.
→Bridged client needs with product and research capabilities.

Mar 2016 – Jan 2019

Senior Sales Support

Evalueserve

Cluj, Romania

Worked directly with a VP on B2B sales strategy for financial services clients.

→Managed end-to-end sales campaigns and CRM operations.
→Sourced prospects and generated leads to expand client networks.
→Created and executed weekly social media plans with the marketing team.

2012 – 2016

Earlier Career

Bombardier · Yardi · Cluj School of Public Health

Procurement, customer service and marketing roles that built the foundation for a career in B2B.

→Procurement Analyst, Bombardier Transportation (2014 – 2016)
→Customer Service Representative for US and Canada residents, Yardi (2013 – 2014)
→Marketing Specialist and Junior Project Manager, Cluj School of Public Health (2012 – 2013)

View Full Career

Selected partners & ecosystems

A snapshot of the partners, exchanges, payments providers and ecosystems I've worked with across launches, integrations and commercial deals.

CoinbaseBinance TurkeyMastercardApple PayGoogle PayMoonPayRampTransakFireblocksZero HashTRM LabsAnChainIDnowSIBSLI.FITradesilvaniaUtrustTwispaySuiSolanaBasePolygonMultiversX

Beyond business development

I build and launch products myself with AI tools. It keeps me close to how engineering teams work, and it means I can take an idea to something people actually use.

Ticketing and check-in platform

Vino și Vezi

Built for a Cluj event: timeslot tickets with QR codes, Stripe donations and a volunteer check-in dashboard synced across devices.

3,500+ attendees bookedvinosivezi.ro

iOS Bible and prayer app

Manna

Bible reading in English and Romanian, a one-year reading plan, offline translations, highlights, notes and a personal prayer journal.

Live on the App StoreApp Store

iOS recipe organizer

Whisk Notes

A personal cookbook: save recipes, cook step by step, build shopping lists, scale servings and export recipes as PDFs.

Live on the App StoreApp Store

AI workflows, websites and automation

Websites and brand work for LoadBetter, Surflux and Varstar Alliance, plus AI-assisted workflows and operational automation.

See all projects

Recommendations

"Emanuel is the kind of manager who truly empowers you. He gives you the freedom to make decisions, encourages you to trust yourself, and always supports your growth. His problem-solving skills in critical situations are next level, and they've inspired me to approach challenges more analytically. On top of that, his expertise in Business Development, Growth, and Digital Marketing constantly drives our team forward. It's a pleasure working with someone who knows how to bring out the best in people while keeping things focused and results-driven!"

Georgiana Bîrdan

Web3, Security & Social innovation

"Gathered quite a list of ex-managers along the way and I can say without a shadow of doubt that Emanuel is by far the one who marked me the most. Not because of his skills (he's quite the 🇨🇭 army knife btw), but because he seemed to be one of the last beacons of humanity in a world that lives and breathes numbers."

Valentin-Stefan Costachioiu

Economics graduate turned degen storyteller

"Emanuel was a real asset to have on the team. Dedicated, hard-working, willing to go the extra mile when needed, eager to take on new challenges and very good at coming up with outside-of-the-box thinking. I would highly recommend Emanuel for anyone looking for a value-adding team member who won't let them down."

Michael Foley

Venture Capitalist, Founder, AI Startup Advisor

Education & languages

Education

Bachelor's Degree in Communication & Public Relations

Faculty of Political, Administrative and Communication Sciences (FSPAC), Babeș-Bolyai University (UBB), Cluj-Napoca

Languages

RomanianNative
EnglishFluent

Hiring for BD, partnerships or GTM?

Open to senior Business Development, Strategic Partnerships and Go-to-Market leadership roles in fintech, payments, Web3 and B2B technology.

Based in Cluj-Napoca, Romania. Working remotely with teams across Europe and internationally.

Send Email LinkedIn One-page profile

daniciuc.emanuel@gmail.com