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    Emanuel Daniciuc

    Business Development, Strategic Partnerships and Go-to-Market

    Cluj-Napoca, Romania · Remote, Europe and international · daniciuc.emanuel@gmail.com · linkedin.com/in/daniciuc · emanueldaniciuc.com

    Summary

    10+ years in B2B sales and 5+ in fintech, payments and Web3. I take partners from first conversation to live launch, then run the growth work after go-live. I have built two commercial functions from zero and work closely with product, engineering, legal and compliance teams.

    Selected results

    • 50+ partnerships and integrations across exchanges, payments, custody, compliance and chains
    • Exchange integrations with Coinbase and Binance Turkey at MultiversX
    • Partner and GTM execution for the xPortal Mastercard debit card, with Apple Pay and Google Pay
    • 10+ merchants onboarded to Utrust, bringing over €5M in transaction volume
    • 20+ campaigns at xPortal; transaction volume and sign-ups grew 3 to 4x during campaigns
    • First BD hire at xPortal and first GTM hire at LoadBetter; built and led teams of 6 and 4

    Experience

    Go-to-Market Lead & Product Delivery Coordinator, LoadBetter Inc.

    Dec 2025 – Present

    Building the go-to-market and commercial function for a B2B logistics technology company, from sales strategy and outbound execution to product delivery and customer activation.

    Independent Business Development & GTM Consultant, Technology, fintech & logistics clients

    2025 – Present

    Advising early- and growth-stage technology companies on market analysis, commercial positioning, partnership strategy, GTM and launch planning. Clients include Pulsar Money, Surflux and Varstar Alliance.

    Senior Business Development & Growth Lead, xPortal

    Oct 2023 – Jul 2025

    First business development hire, building the partnership and BD function from scratch and connecting commercial strategy with product launches, partner activation and user adoption.

    Business Development Manager, MultiversX (formerly Elrond)

    Feb 2021 – Oct 2023

    Built ecosystem partnerships and commercial relationships for a Layer 1 blockchain across exchanges, custody, payments, on-ramps, compliance, wallets and enterprise services.

    Client Relationship Manager, Evalueserve

    Jan 2019 – Feb 2021

    B2B client relationship management for a global research, data and analytics provider serving investment managers, hedge funds, banks and independent research firms.

    Senior Sales Support, Evalueserve

    Mar 2016 – Jan 2019

    Worked directly with a VP on B2B sales strategy for financial services clients.

    Earlier Career, Bombardier · Yardi · Cluj School of Public Health

    2012 – 2016

    Procurement, customer service and marketing roles that built the foundation for a career in B2B.

    Education

    BA Communication & Public Relations, FSPAC, Babeș-Bolyai University

    Languages

    Romanian (native), English (fluent)